Here at Nottingham Conference Centre we’ve noticed a significant trend towards companies booking events and conferences with increasingly shortened lead times in the last year.
Although from an organiser’s point of view the longer the lead-time the better, even up to a year for the largest of events, the lead-time required for a venue can differ significantly.
The average lead-time for booking a venue for an event is six to eight weeks, however dependent on availability a venue can host an event with as little as a days’ notice for a very basic event. In fact, just last week we hosted a meeting 15 minutes after the organiser had arrived at the venue to make an enquiry! If catering is part of the event then the notice required would extend to about a week – in recent months we’ve hosted events with one, two and three weeks’ notice given.
In these times of budget cuts and tightening of purse strings, we’re aware that event organisers are being told to provide ‘more buck for their dollar’. It may be that companies are not booking events until the last-minute when they’re sure they have a clear business case or that the budget has been approved. It may also be a case of wanting a definite go-ahead on the event before booking to avoid cancellation charges.
On the other hand this trend may be one that continues into the future. Living in the digital age it may simply be the case that event organisers need less lead-time. Booking, event management and marketing can all be done via the web in a much shorter time period than traditional methods.
This short notice can mean that some organisers have to compromise on their overall event experience. Things like catering or bespoke AV facilities take much longer to organise, but choosing an all-inclusive package is the best way to avoid this.
However, in time venues need to adapt to this new way of working and begin to think of it as the new norm. This will mean organising intricate and bespoke events at the drop of hat.